Business as Community

Unless you are a solo-entrepreneur, your business includes people.

Your company is built by people for people and people matter. Those people who intersect with your business are your community. Whether they are employees, bosses, or customers.

This understanding of business as community is the foundation on which humanistic business management is built. Smart leaders recognize and accept the responsibilities and opportunities that comes with being part of a community.

Business should be both about opportunity and about responsibility. Exploitative capitalism exploits the opportunities, but doesn’t take responsibility for the outcomes of their behavior. It’s irresponsible.

Humanistic capitalism grasps opportunities in a way that is responsible to the communities in which they work and operate.

Isn’t it time we start rejecting exploitative business models and promote more humanistic ones?

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